There are many ways to advertise your products and services to customers. You can show them lots of facts and figures about your wares. But often that leads to your reader’s eyes glazing over and losing interest. You can offer them testimonials and product reviews, which gives you credibility. But …
Do you have a website, Facebook page, blog, and other social media pieces, but are discouraged by the time it takes to keep them going with little return? Check out this story to find out the secret sauce to make these work for you: Brad’s Frustration Brad was sitting in …
You see these types of advertising all the time: Each one has an angle, to try to convince you to buy: Well, they’re all kind of right… and they’re all kind of wrong. Because none of these follow through with how buying really works. People go through several levels before …
Henry Ford once said about his Model T’s: “Any color the customer wants, as long as it’s black”. This reflects the old adage that you needed to sell your product to everyone the way you wanted it. Not the way the customer might have wanted it. Nowadays we’ve found that …
It’s the weekend! Time to get some chores done, relax, play, and just recharge. But… you have all this “stuff” hanging over you that you really dread doing. It started out kind of fun, but now? You have all these problems: 1. You’re Out Of Ideas For Your Blog Or …
Angela opened her eyes and saw the glow of the computer screen out in the office. She looked over at the clock: 2:30AM. She sighed, crawled out of bed, put on her robe, and joined her husband in the office. “It’s late, come to bed,” she said. John shook his …
According to WordLead, there are approximately 131,200 copywriters in the United States. So why can’t you pick just anyone to help you with your copy? Why not pick a really experienced senior copywriter instead of someone more junior? Their experience would give you faster and perhaps more polished copy, right? …
I’d like to give a shout-out to the American Writers & Artists Institute (AWAI) for launching me on this career journey from high-tech to copywriting. I’ve now transformed from a principal software engineer/principal software quality engineer to a copywriter, specializing in the farm and pet industries. It’s a sad fact …
