There are many ways to advertise your products and services to customers. You can show them lots of facts and figures about your wares. But often that leads to your reader’s eyes glazing over and losing interest. You can offer them testimonials and product reviews, which gives you credibility. But …
Do you have a website, Facebook page, blog, and other social media pieces, but are discouraged by the time it takes to keep them going with little return? Check out this story to find out the secret sauce to make these work for you: Brad’s Frustration Brad was sitting in …
You see these types of advertising all the time: Each one has an angle, to try to convince you to buy: Well, they’re all kind of right… and they’re all kind of wrong. Because none of these follow through with how buying really works. People go through several levels before …
Henry Ford once said about his Model T’s: “Any color the customer wants, as long as it’s black”. This reflects the old adage that you needed to sell your product to everyone the way you wanted it. Not the way the customer might have wanted it. Nowadays we’ve found that …
As a copywriter, I take your products and services and showcase them to your target market. These are pet parents who love their companions as family. And you sell these products because, like your audience, you love animals and want to make their lives wonderful. As the Farm and Pet …
